EzTAP

🏢 About EZTap

EZTap is a modern NFC-based digital business card and smart profile platform that helps individuals and businesses share contact details, portfolios, social links, and even products with a simple tap. To support ordering, user management, analytics, and commerce, EZTap partnered with TweekersNut Network to build a complete digital ecosystem.

❗ The Challenge / Problem

EZTap required much more than a basic website or app. The key challenges included:

• ❌ No structured custom ordering platform for NFC products

• ❌ Need for a highly customized WordPress system, not a template store

• ❌ Requirement for a separate advanced app/dashboard for users

• ❌ No centralized way for users to control their data and digital profiles

• ❌ Lack of analytics to track taps, views, and engagement

• ❌ Need for WhatsApp-based selling and catalog sharing

• ❌ Requirement for scalability across individuals, teams, and businesses

The challenge was to build two tightly integrated platforms—one for sales and one for powerful post-purchase user control.

TweekersNut Network designed and developed a dual-platform architecture that works seamlessly together.

🌐 EZTap.in – Custom WordPress Ordering Platform

🔹 What We Built

• Fully custom WordPress design (not a standard theme)

• NFC product ordering system

• Custom order flows and data capture

• Mobile-first, conversion-focused UI

• Secure checkout and order management

• Admin control for products, orders, and customers

• SEO-optimized structure for organic growth

👉 This platform acts as the commercial entry point for EZTap.

📱 EZTap.app – User Control, Analytics & WhatsApp Store

🔹 Advanced App & Dashboard Features

• Complete profile & data control

  • Edit personal/business details anytime

  • Update links, portfolios, and contact info

• Advanced Analytics Dashboard

  • Tap tracking

  • Profile views

  • Engagement insights

  • Performance metrics

• WhatsApp Store Integration

  • Share products directly via WhatsApp

  • WhatsApp-based catalog & lead flow

  • Ideal for solopreneurs and small businesses

• Multi-Profile & Business Use

  • Individuals, teams, and brands supported

  • Scalable architecture for growth

• Secure Backend

  • Role-based access

  • Data protection

  • API-driven architecture

🔄 End-to-End EZTap Ecosystem Flow

1. Customer orders NFC card via eztap.in

2. User receives access to eztap.app

3. Profile, data, and links managed digitally

4. Taps & interactions tracked via analytics

5. Products/services shared via WhatsApp Store

✔ Seamless
✔ Scalable
✔ Business-ready

📈 Impact & Results