Labelasthachhabra

👗 About Label Astha Chhabra

Label Astha Chhabra is a premium fashion brand offering designer ethnic and contemporary wear. To support online sales, brand storytelling, and smooth customer experience, the brand partnered with TweekersNut Network to develop and maintain a full-fledged e-commerce website.

The Challenge / Problem

As the brand grew, several challenges emerged in taking the business fully online:

• ❌ Need for a premium e-commerce experience matching the brand’s luxury identity

• ❌ Difficulty managing products, collections, and inventory efficiently

• ❌ Requirement for a secure and smooth checkout process

• ❌ No centralized system for order, customer, and payment management

• ❌ Website performance and mobile experience critical for fashion buyers

• ❌ Ongoing maintenance required for updates, security, and scalability

The brand needed more than just an online store—it required a reliable, long-term digital commerce partner.

TweekersNut Network delivered a high-performance, brand-focused e-commerce platform and continues to maintain and support it.

🛍️ E-Commerce Website Development

🔹 Premium UI/UX Design

• Elegant, fashion-forward design aligned with luxury branding

• Clean layouts highlighting collections, fabrics, and craftsmanship

• High-quality product presentation

🔹 Complete E-Commerce Functionality

• Product & collection management

• Size, variant & pricing control

• Secure shopping cart & checkout flow

• Order & customer management system

🔹 Payment Gateway Integration

• Secure online payments

• Smooth and trusted checkout experience

• Reduced cart abandonment

🔹 Mobile-First & Performance Optimized

• Fully responsive across devices

• Optimized loading speed for product-heavy pages

• Seamless browsing on mobile shoppers

🔧 Ongoing Maintenance & Support

• Regular updates & performance monitoring

• Security patches & backups

• Product and content update assistance

• Platform stability and uptime management

⚡ Performance Optimization Highlight

Despite a media-heavy homepage exceeding 80MB (high-resolution fashion imagery and rich visuals), TweekersNut Network’s performance optimization expertise ensures the website fully loads in under 3 seconds.

This was achieved through:

• Advanced image optimization & next-gen formats

• Intelligent lazy loading and asset prioritization

• Efficient caching strategies

• Optimized server configuration

• Clean, performance-focused frontend architecture

As a result, the website delivers a fast, smooth, and premium browsing experience without compromising on visual quality—critical for luxury fashion e-commerce.

📈 Impact & Results