The Challenge
π About Self Makeup by Simran Kaur Makeovers
Self Makeup is an online learning platform created by Simran Kaur Makeovers to help individuals learn professional self-makeup techniques through structured digital content. The goal was to transform offline expertise into a scalable, secure, and monetized online education platform.
The entire platform—website, backend systems, dashboards, and integrations—was designed and developed by TweekersNut Network.
The Challenge / Problem
Before going digital, the brand faced multiple growth and operational challenges:
-
β No structured platform to sell online makeup courses
-
β Manual handling of student enrollments and payments
-
β No centralized system to manage users, content, and access
-
β Lack of analytics to track sales, users, and engagement
-
β Difficulty delivering paid content securely
-
β No automated communication with students
-
β Limited scalability beyond one-to-one or offline training
The business needed a complete digital ecosystem, not just a website.
Our Solution
TweekersNut Network delivered an end-to-end online course platform tailored for beauty education and digital selling.
π Website & Learning Platform
-
Clean, beauty-focused UI aligned with brand identity
-
Mobile-first, responsive design
-
Course-focused landing pages for conversions
-
Secure login & access-controlled content
π₯οΈ Backend & Admin Dashboard
-
Full admin dashboard to manage:
-
Users & enrollments
-
Course content
-
Payments & orders
-
-
Role-based access for platform control
-
Easy scalability for future courses
π Analytics Dashboard
-
Real-time insights into:
-
Course sales
-
User registrations
-
Revenue tracking
-
-
Data-driven decision support for business growth
π³ Payment Gateway Integration
-
Secure online payment system
-
Smooth checkout experience
-
Automated enrollment after payment
-
Reduced manual follow-ups
π¬ WhatsApp Integration & Automation
-
Instant WhatsApp confirmation after enrollment
-
Automated student communication
-
Improved engagement and trust
π Security & Performance
-
Secure content delivery for paid courses
-
Protected user data & transactions
-
Optimized performance for smooth video/content access
π Impact & Results
| Area | Outcome |
|---|---|
| Course Sales | Fully automated & scalable |
| Operations | Reduced manual workload |
| Student Experience | Smooth enrollment & access |
| Business Insights | Clear analytics & reporting |
| Scalability | Ready for multiple courses |
"TweekersNut Network helped us convert our expertise into a complete digital business. From payments and dashboards to automation and WhatsApp integration, everything was handled professionally. The platform is easy for students to use and very simple for us to manage from the backend. We now have full visibility into our sales, users, and performance. This system has allowed us to scale our training without compromising quality."